Challenge:

Introducing a virtual card to a market where many still rely on cash and traditional payment methods posed a unique challenge. Awareness and trust were low, and virtual cards were still a relatively unfamiliar concept to most Kenyans. Tingg needed a bold campaign to:

• Educate the market on what a virtual card is and how it works.

• Showcase its safety, simplicity, and global shopping power.

• Drive adoption among tech-savvy urban youth, SMEs, and digital-first shoppers.

Solution:

Creative Captions partnered with Tingg to roll out a high-impact 360° campaign dubbed “Buy Virtually Anything.” This campaign positioned the virtual card not just as a product, but as a gateway to global possibilities—all from the convenience of a smartphone.Keyword Research and Optimization:

• Conducted extensive keyword research to identify relevant keywords related to architecture services, project types, and geographic locations.

• Optimized website content, meta tags, and headings to incorporate target keywords and improve search engine visibility.

Strategy & Execution:

Discovery & Messaging Strategy:

• Held insight sessions to identify audience segments most likely to adopt virtual cards: young professionals, digital entrepreneurs, and online shoppers.

• Developed a fresh, bold messaging tone emphasizing freedom, access, and security.

• Anchored the campaign on the core value: “Shop the world. Stay in control.”

Core Messaging Pillars:

• Buy Virtually Anything: From Netflix to Amazon, AliExpress to hosting services—your money now moves as fast as you do.

• Safe & Secure: Backed by Mastercard, every transaction is encrypted and traceable.

• Instant Access: No paperwork. No waiting. Create your card straight from the app.

Creative Content & Channels:

• Digital-first campaign: Produced short, punchy videos, animated explainers, and interactive demos showing real-life use cases.

• Influencer storytelling: Partnered with trusted lifestyle and tech influencers to demonstrate card usage live—from buying data to ordering international goods.

• In-app education: Developed tooltips, onboarding flows, and push notifications guiding users through virtual card activation.

• Billboards & transit OOH: Deployed visual-heavy creative across Nairobi’s hotspots to generate intrigue and recall.

Launch Activation:

• Coordinated with micro-creators and niche communities (tech spaces, freelance groups, online hustler communities) to foster grassroots adoption.

• Organized virtual Q&A sessions and Twitter Spaces with the Tingg product team to build credibility and address FAQs.

Results:

• Card sign-ups exceeded projections by 85% in the first two months post-launch.

• Campaign videos achieved over 1 million views collectively, with strong performance in 18–35 age group.

• Tingg saw a 30% uptick in app logins and in-app actions related to virtual card creation and usage.

• Online chatter showed increased brand association between Tingg, security, and modern payment solutions.

“Creative Captions helped us position the virtual card not as a novelty, but as a necessity for modern life. Their campaign struck the perfect balance of education and inspiration—and it worked. We saw real traction, real conversations, and most importantly, real sign-ups.”

— Samuel Muriuki, Marketing Lead, Tingg App

Conclusion:

The “Buy Virtually Anything” campaign marked another bold leap in Tingg’s journey to digitize payments in Africa. Together with Creative Captions, the team turned a complex product into an aspirational lifestyle tool—one that gave everyday Kenyans the power to shop globally, securely and confidently.

Through strategic messaging, immersive content, and influencer-powered storytelling, Tingg didn’t just launch a product—it launched a movement toward borderless digital spending.